People Not Technology

People not technology are the source of issues in your organization. Technology is not the magic bullet it’s so often presented as. When a company has a new IT solution brought in, the statistics are that these change projects fail 70% of the time or more!

Why is that?

It’s not because the technology doesn’t work as advertised.

Why Doesn’t The Change Work? People Not Technology Can Cause Friction

Often, it’s because the people either don’t know how to get the most out of the technology, or they resist using the new solution.

Additionally, unexpected issues frequently arise that cause friction and sub-optimal usage.

In this video, I give an example of how what a CEO thinks is a great improvement in the technology field for his organization actually turns into several unexpected problems for both customers and customer service reps:

The map is not the territory.

People Not Technology Are The Source of Your Solution

By leaving some slack in your resources, you can prepare for the unexpected. If you have everyone maxxed out, there’s no room to improvise—and you will have to improvise as the unplanned-for happens.

By finding out what’s really going on at the ground level, and involving line employees in developing the solution, you’ll craft a much better solution.

This video is one of a series of 96(!) Sales Tactics videos. If you want to own them, go to this page; the Super Bundle at the bottom is the best value.

Jason Kanigan is a business strategist, conversion expert, and consultative sales trainer.

To book a consultation with Jason to discuss your people and technology, click here.

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